Social media and intranet case studies, best practices, & evolution by Toby Ward.
Re: Fixing the sucky search problem
by timada
Great article! It’s true. Many people blame the search engine. But all the sites can be fixed. I don’t know why though many people try to fix the problem using SEO. With SEO, you can break a website so it doesn't work, and you can break search engine rankings. You can break contact forms, shopping carts, links, and a whole lot more, that all affect the ability of a site to make any kind of money, despite the quality of other marketing efforts. These breaks can, and often do, make a site unusable or unrankable. Sometimes the damage is temporary, other times it can last longer. Much of that depends on how quickly the problem is discovered and a solution is implemented. Sometimes, however, breaking a website is necessary in order to make it work better. ____________________________________________________ Ada frigidaire parts
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