Good comment, thanks. Hehe I will have to prove you wrong then :) I challenge anyone to produce any numbers that show 10% of organizations podcasting by the end of the year. 4 or 5 years hence is a completely different story... but my column is not on predictions for the next four or five years its predictions for 2007 and very few companies, as a percentatge of all organizations, will be doing internal podcasts this year. You are right though, over the next decade, podcating will become very important - and standard. Social bookmarking too.