Susie, this is an excellent comment and insight - thanks for providing such a thorough voice to the debate! I can't speak on behalf of your employees or anyone else's for that matter, but I've worked with a lot of companies and I can issue some universal truths about those companies that are applicable to most others. I perhaps mispoke by saying you have to rewrite press releases and mean it so literally. What I meant to say is that employees deserve to know MORE about the story then a quick press release. Press releases are designed for media, not employees. Employees deserve to see the actualy press release, but moreover they deserve to know and understand what the news means to them. They deserve an employee angle. Now, not every press release needs an employee version or angle, but big decisions and events including quarterly results, annual reports, mergers and acquisitions, etc. all need an employee version. This is most commonly done as a Q&A with the President, or CEO, or another key executive, or a short story with the key executive quoted which INCLUDES a link to the actual press release on the website. Never, never rewrite a press release without providing a link to the original. It's not so much rewriting a release, its providing a perspective that is relevant to the end employee that is often not represented in a press release. Cheers, Toby