As a Serena employee myself, I can tell you that senior management was considerably more enthusiastic about Facebook than most of the employees were when we first heard about this idea. Frankly, most of us are well over 21, and most Facebook denizens look to be under 18. We're a LinkedIn crowd by nature, not a Facebook crowd. But now that I've tried Facebook, I do some see some benefits for us as a company. Serena has a large "virtual corporation" component -- at a guess, maybe half our developers and sales people work from a home office. People in the home office don't get to share water-cooler face time with coworkers, and those of us who work in offices rarely, if ever, see the folks who work at home. Emails, WebEx presentations, and phone meetings tend to be strictly business. But with Facebook, we can actually see a face and get to know each other a little. In a way I never expected, it helps with cohesion in a virtual workplace. Facebook is not our intranet, though. You're right about that. Confidential company information stays behind the firewall at all times. As for LIMITING Facebook time to a MERE hour per week -- you must be joking. NOBODY at Serena has that much time to spare, and the biggest complaints about Facebook Fridays are coming from folks who don't have TIME for it. So when the CEO explicitly allocates that much time for something like this, it sends a very big signal that people are important, communication is important, and bonding within the company, however goofy that sounds, is important. Figure out the dollars if you want to see just how big a signal that is. Pick an average hourly wage rate out of thin air and multiply it by 900 employees times 48 weeks per year (to allow for vacations). The dollars involved are nontrivial, yet the CEO wants to spend them this way. It boggles the mind. Jeremy is no ordinary CEO, that's for sure. -- Teresa Elms