Is it really cute? Well then, since you're so opinionated on the subject why not post with your real name and email? Why are you hiding behind an anonymous post? At least those quoted have done so with their name first and have the guts not to do so anonymously. By the way, who's calling Web 2.0 ineffective? I don't think so nor does CIO magazine. But both are quick to point out problems and its more than just the technology.