You're welcome Eric. Be also sure to see the Good to Great Matrix which is more informative and a better too (email me at toby at prescientdigital (dot com) for a copy. To answer your question, its more like 30%.... but some organizations are better on some points then others, and the reverse is also true. And some points carry a lot more weight... for example, governance is far more important than design.... planning is far more important than social media. The value of usability is actually quite low, but it touches on and affects most of the user experience. In other words, if you have a great IA, a great search engine, and great content, usability will naturally be fairly good (assuming you don't have a lot of broken links) and therefore less of a priority and value. Cheers, Toby