Social media and intranet case studies, best practices, & evolution by Toby Ward.
Re: Re: Beehive builds buzz at IBM
by Toby Ward
Good points guys. Interestingly though, we have found in our work with clients, and we talk with thousands of employees via surveys and focus groups, and many dozens in management too (face-to-face), and neither really seem to get or have a need for Web 2.0. But the techies do get it -- and so do the communications folks. Its IT and communications that have taken up the Intranet 2.0 mantle.
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