I agree, Anon. Although, I think #2 drives a more extreme version of #1: Executives (because of age, lack of exposure to social media) often do not understand Web 2.0 technologies, and their ignorance causes a lack of perceived value. In response to Toby: I think it's a mistake to equate lack of plans to a bunch of hype. The fact is that social media are here and the generation of workers entering the force now are programmed for a more intense level of connection than they're receiving. At some point, whether CIOs plan for it or not, they'll be facing a disengaged workforce.