Social media and intranet case studies, best practices, & evolution by Toby Ward.
Re: Selling an intranet redesign
by Anonymous
Hi Toby - I'd like to make a quick but important clarification about the participation of c-level executives in high-level steering committees. ("High-level" was defined as "sufficiently high in the organization that decisions can be made without having to refer to someone at a higher hierarchical level in the organization".) In fact it was not half the organizations in the study who had c-level participation, but rather half of those who actually had steering committees. In 2008, only one third of the survey participants had a high-level steering committee and 50 % of these had c-level executive participation. This does show progress over 2007 when only one third had c-level involvement. I only wish that half the survey participants had c-level executive involvement! Personally, I'm convinced that someday that will be the case.
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