Social media and intranet case studies, best practices, & evolution by Toby Ward.
Re: “Corporate” writing is dying
by Anonymous
I'm happy to report that we purged corporate-speak from our global news articles long, long ago (before I came to the team!). I write my own stories just as I write on my own blog: easy, breezy. The problem is that I still see it in other places such as several group newsletters and benefits documentation. Luckily a colleague of mine is making it her mission to proliferate our style guidelines more widely. I like the 3-30-3-30 rule; that matches what I've seen.
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