Toby I would say that employers and senior management are negative about Intranets in general whether its 1st generation Intranets or Intranet 2.0 Many give prority to their externals websites and the customers they serve rather than the Intranet and it's employees. It has been said that as an Intranet doesn't deal with the public/customers it should have a lower priority as the website in terms of importance and investment. You also mention that 39% of employees under 25 would consider leaving their post if Facebook was banned? Why do they need facebook during their working day to help them conduct their job? For example why do accountants in the finance dept or even social workers in the social services dept need to access Facebook, twitter or any other Web 2.0 tool to help them in their job? Why do they need twitter like tools such as Yammer in the workplace, when they already have email and more importantly the most effective form of two way communication the telephone? In large companies (5000 employees +) where not all employees are office based, how would an Intranet or Intranet 2.0 be important to them, as they don't have access to a PC everyday. How can an Intranet be key to the companies success? What is the purpose of an Intranet - a communications tool? or can it offer an organisation more than this. How do you ensure that employees have to visit the Intranet to conduct their daily jobs instead of visiting the Intranet just as an afterthought. Many Intranets have just become document dumping grounds, where departments have been told to get it on the Intranet with no actual thought or strategy which results in thousands of docs dumped on the Intranet, many out of date and more importantly which nobody (or only a minority) actually reads. You mention BT and I have read studies posted on BA namely on their self service offerings via their Intranet such as their payslips onlin and these are the killer apps I feel that could enable senior management buy in for Intranet investment. However this brings further problems for self service to work these apps need to be accessed via single sign on. In my organisation and I am guessing it is the same in 90% of other organisations worldwide, employees have to remember up to 15 passwords for many of the disperate systems that they have to access. Finally how can you educate senior management etc on value of the Intranet and what risks can we possibly face by not having an effective Intranet and.or using Enterprise 2.0 tools? Where are the actual examples of the cost savings or how it can improve how their employees carry out their daily tasks?