Social media and intranet case studies, best practices, & evolution by Toby Ward.
Re: Innovate or die
by Anonymous
I would like to beleive what you say Toby but alas I think there will not have Revolution ! What Entreprise has adopted in 2.0 is just what doesn't change their organisation, HR or management. They love 2.0 for their customer but sill afraid for their employees. It will need a threat of life for them and not in 20 years but right now to change. Entreprise 2.0 like google or Cisco are just an illusion to sell 2.0 products. We will have to change Top manager tinking about 2.0, it's not about technology, It's not about ROI, It's about Organisational change to survive. They will have to see employees, leadership in a new way before we could imagine to succeed. E 2.0 is a strategic change not an HR, Communication or worst IT project... www.b-r-ent.com
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