Social media and intranet case studies, best practices, & evolution by Toby Ward.
Re: Re: Innovate or die
by Toby Ward
Your situation is not unlike a lot of others out there. Only 50% of organizations have intranet 2.0 tools, the other 50% don't. However, most of the rest are at least planning to or considering the deployment of these tools. Those that don't will be viewed by employees under the age of 30 as slow, stodgy, and perhaps ineffective. The newest generation of employees want to be challenged, and they want to be part of something meaningful, and progressive -- work for them is more than just collecting a pay cheque. Worse yet, there is a global employee shortage or what the Economist refers to as the "global talent crunch." How will a company coming out of this recession compete for these new employees if it fails to adapt and innovate? If a 22-year-old employee has a choice between a progressive work environment that includes 2.0 type tools and collaboration versus one that doesn't, what do you think that employee will choose? The 20-something workers of today, and those that are coming through school right now, don't just use 2.0 tools... they live and breathe them. Facebook is not just something that is 'done', it's a way of life for them. An organization that ignores this revolutionary shift is an organization that risks dying a slow and painful death. It's not certain of course as Amazon.com hasn't killed every book retailer, but what has happened to the most corner bookstores? What has the MP3 done for music sales? What has Travelocity and Priceline done for the smaller travel agents? We know the necessity of 2.0, but some think that because it's still not a dominant technology inside the firewall that it shouldn't be a priority. But in fact now is the time to get a jump on the competition before the competition beats you to it.
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